The commercialization of agricultural products in Brazil is very promising due to the constant opening of new agricultural frontiers. However, those who work in regions considered to be of traditional production know that competition is great and, to get their space in the market, strategy is needed.
For those who have a store and want to differentiate themselves, in addition to knowing the market and its audience well, it is essential to understand some management and retail techniques. For those who want to sell more and succeed in their business, it is necessary to constantly create, innovate and modify their practices, always testing the alternatives that bring more results, that is, that better serve their audience in relation to the competition.
Anyone who works in any business knows that sales success is directly related to the purchase. To sell well, it is necessary to purchase quality products that have a good price and, above all, meet the needs of consumers. To learn how to select the ideal product mix for your store, making sales multiply, check out the tips we have prepared in this post.
Who buys well, sells better!
If you work with agricultural products, the first tip is not to buy several labels just because the price from suppliers is attractive. The purchase of your product mix should also not take into account your taste, or what you “think will sell”. It is necessary for the shopkeeper and representatives to be aware of the demand. Try to write down daily the number of consumers and the characteristics of your store’s visitors .
When you receive a consumer, always ask what type of product they are looking for. This is already a great clue to evaluate what your potential customers are looking to buy.
Sales success is directly linked to consumer demand, affordable price , and also the look of the store. Therefore, another fundamental point to be evaluated is whether the chosen product mix is in accordance with the image you convey to your consumer.
For shopkeepers who are starting out in the market, it is necessary to keep in mind that the output of the products is even more important, because, in the beginning, it is essential that the business rotates so that it can last.
Product mix and variety
Having a product mix for agriculture has advantages and disadvantages for shopkeepers and distributors. Therefore, you need to be strategic when selecting your products.
A good variety certainly makes your store more attractive to your consumers and implies an increase in sales. However, be careful! Increasing sales does not mean making more profit. This is because the greater the variety, the greater the stock. And inventory, nowadays, becomes balance and balance, like time, means loss.
If this increase in sales does not cover the costs of inventory, having a large variety is not worth it, no matter how much the store becomes more attractive to the customer.
The ideal strategy is to choose the product mix well and control its variety according to what comes out the most. Always buy what sells the most to reduce the margin of error, but be sure to prioritize quality.
Remember that you need to know the products you offer well so as not to frustrate the consumer and make them trust your store.
When you choose to buy a product that is new or new, the tip is to be cautious and purchase only small quantities, and then evaluate the exit.
Finally, choose to buy your product mix by always observing the times when certain labels sell more. Thus, if you buy a product that has little output, the chances of losses are diluted.
Did you like these tips? Do you have a good selection of products for your farming? Did you know these techniques to build a smart inventory? Leave your comments below!
